Product linked to the adoption information.ĭetail group linked to the adoption information.Ĭountry code of the product adoption information. The Sent Message linked to the execution. The Customer Journey linked to the execution. The previous Customer Journey Stage linked to the execution. The Customer Journey Stage linked to the execution. The Customer Journey Account linked to the execution. The Customer Journey Stage Activity linked to the execution. Lookup(Customer_Journey_Stage_Activity_vod) Unique key field that prevents duplicate accounts from being added to the same customer journey. Status of the Account in the Customer Journey.Įxternal Id used by Veeva CRM. The Customer Journey Stage the Account is currently in. Can be a comma-separated list of Vault Document IDs. Master-detail(Customer_Journey_Stage_vod) Unique key field that prevents duplicate stages from being added to the same customer journey. Text(255) - External ID, Unique, Case InsensitiveĮxternal Id used by Veeva CRM. The detail group linked to the brand plan.ĭetail group linked to the customer journey.īrand Plan linked to the customer journey.Īdoption stages used in CRM Customer Journeys.Īn overview of the customer journey stage. Stores general information about a Brand Plan. Stores key information and guidelines for HCP product adoption stages. Stores the history of HCP journey progress. Stores the accounts that are linked to a Customer Journey. Stores the activities that are linked to a Customer Journey Stage. Stores the general information for a Customer Journey. A stage can only be added once to each journey.An account can only be added once to each journey.The image below is an example of how the data model might be implemented. There is no out-of-the-box functionality for building customer journey visualizations. Implementing the customer journey data model is up to each organization. If MyInsights is used to create the visualizations to view and manage the customer journey, you can define where in Veeva CRM you want to display the visualization, for example, within an Account Plan, Account page, or the Home Page and on which platforms. If you need help integrating customer journeys with your specific business requirements, contact your Account Partner. Users can create a visualization using the data model and provided page layouts to track activities identified for each journey stage for planned versus completed or skipped activities, types of touch points (channels) used to complete activities, message delivery, changes in customer level of adoption, and HCP progression through the Adoption Stages. Creating a Visualization Using the Journey Data Model Finally, he creates a page layout that displays the journey stages. He uses the Customer Journey data model to add four stages he wants customers to move through as they become more familiar with the product.
0 Comments
Leave a Reply. |